Conversion: The Most Important Internet Metric of All (Revisited) by Bill Gurley from Benchmark
and, as a bonus, one classic presentation: Three Growth Hacks from Josh Elman
Adrian Scott helps high-tech/media companies grow their businesses through metrics and testing. He’s helped companies get their analytics and metrics dashboards in place, choose and integrate existing analytics services, and create a series of tests to improve metrics. Adrian Scott founded the pioneering social networking services Ryze, and was a founding investor in Napster. He has developed technology for startups and corporations, developing software and setting up operations. He can reached via email at adrian at adrianscott . com.